During a breakfast seminar about hospitality and web 2.0 a few months ago I was discussing various applications and recent advancements in online technology as well as hospitality consumer behaviour findings and insights. At that event I was introduced as an “evangelist” (something I found extremely funny) so I thought it would be funny if I rounded up that discussion with the 10 commandments of what not to do when thinking of engaging with Web 2.0 for your hospitality business.
A couple of people emailed me to send them to them so I guess if you are a small – medium hospitality business without much knowledge of how to approach a web 2.0 strategy you may find some of those tips helpful.
The ten commandments of what NOT to do with Hospitality Web 2.0 are:
1. Do not hire an external PR company to do it ALL for you
2. Do not spread yourself too thin
3. Do not start without a clear Strategy in mind
4. Do not forget to monitor conversion rates
5. Do not get a placement student to handle your whole Web 2.0 Strategy
6. Do not allow untrained employees respond online
7. Do not throw your money to a self proclaimed Guru
8. Do not remain in denial about the potential of web 2.0
9. Do not forget to pace your self
10. Do not just do it for the sake of doing it (jumping on the bandwagon)
And here is a video of most of the talk from the seminar:
They really made a really good website in terms of design. It loads fast, no extra stuff that could distract you. And adding more information would really be great not only for ranking but also for attracting people to book a hotel.
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